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P&G thoroughly enjoys the annual CFIC convention because it gives us an opportunity to connect with our retail partners,  stay abreast of industry  key topics, share the industry with our families and to also celebrate our mutual business endeavors. We look forward to it every year!

"With their frequent and timely communications, I never feel that I am in the dark on issues that impact my business. It was a real feather in their cap when they successfully worked with the regulatory agencies in both North and South Carolina to adjust the distribution dates for SNAP."

“CFIC provides a unique opportunity in the South to develop great rapport and relationships with customers located and doing business each day in the Carolinas. At its base, and more so in the South, this business is still very much about relationships. Many retailers here may not care what you know until they know how much you care about their business and what you are willing to do to help them succeed. CFIC provides the avenue to communicate that to the retailers its serves.”

“Small retailers rarely get one-on-one time with someone so knowledgeable on our state regulatory issues. Most small retailers don’t have an in-house lawyer, accounting department or a regulatory department. CFIC ensures we are in compliance with old laws and new laws that impact my business. It makes me a more confident business owner knowing that they are a phone call away.”

“Our partnership with CFIC has been invaluable. It has paid dividends through our exposure to non-wine industry innovation cross promotional opportunities. We built incremental programming as a result of the one-on-one meetings and exposure to co-op partners. We have developed long-term relationships through our involvement with CFIC that we likely would not have had the opportunity to build otherwise.”

“CFIC and its staff are professional, knowledgeable and personable. They are our go-to source when we are facing a retail issue. They are problem solvers — you go to them with a problem and they find a solution — it's that simple. I don't know where we would be in the Carolinas without them.”

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