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Marketing tactics that spur consumers to spread the word

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Emotional appeal and a sense of exclusivity are among the factors that give marketing the boost it needs to generate word-of-mouth, Dave Clarke writes. Marketers can also use giveaways, such as branded T-shirts, and triggers embedded in ads, such as a Geico ad’s reference to Wednesday as “hump day,” to prompt conversation on social media. Intuit Small Business Blog

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