“This is Retail” from NCRMA & NRF

Raleigh, NC – April 24, 2014 – The North Carolina Retail Merchants Association (NCRMA) in conjunction with the National Retail Federation (NRF) is announcing a new initiative to broaden and enhance perceptions of the retail industry in North Carolina. The campaign is an extension of NRF’s This is Retail campaign, which was launched in 2012 to boost the profile of retail and highlight the life-long diverse career opportunities that exist in retail. Additionally the campaign promotes the impact of retail in local communities and demonstrates the critical role retail plays in driving innovation. Full story.