How to deliver a non-stop customer experience

In a recent survey of 6,000 consumers in eight countries, shoppers said integrating in-store, online and mobile is the main thing retailers can do to improve the shopping experience. To be successful, a retail organization must become as connected as its customers. An Accenture white paper in the Shop.org library outlines the importance of creating customer-centered experiences, changing leadership structures to support collaboration and improving inventory management. Full story.